Otezla is a prescription medication for plaque psoriasis. In this Psomething Different unbranded campaign (get it? because the “p” is silent? Psoriasis is tricky like that) we showed the ways red, itchy, flaky plaques can be an annoyance when you feel like you have to cover up or scratch at the worst possible times. We encourage patients to ask their doctors about something different other than topicals creams to treat the psoriasis that appears on their skin, from the inside, with a pill.
A series of social assets for Meta and a tongue-in-cheek unbranded website edu-gained about the condition and treatment options, ultimately directly viewers to the branded website where they could learn more about the product.
There’s nothing more powerful than a patient testimonial, but we wanted to do it a little differently. We interviewed 4 different patients with mild plaque psoriasis and brought their stories to life with eye-catching mixed-media animation, showing the struggles of living with the condition, and the benefit of treating it from the inside with a pill.
Another Otezla social! This is part of 2025 Live in The Moment 2.0 campaign (1.0 launched in 2023). Starring Ned, our fictional brand spokesman, these social assets brought to life the struggle of mild psoriasis patients who are treating their symptoms with topicals, but are still scratching away.